The site is slow
Oversized images, heavy themes and stacked plugins mean visitors wait — and many leave before the page finishes drawing.
Web Development
Custom web development for businesses in Pakistan and beyond
Hand-coded websites in HTML, CSS and JavaScript — built responsive, accessible and quick to load, with the page structure organised around the action you actually want visitors to take.
The Problem
What usually goes wrong
The issues that bring most people to a rebuild.
It breaks on phones
Layouts designed for desktop and squeezed down afterwards produce overlapping text, cut-off buttons and forms that are painful to fill in.
Visitors don't act
Pages that describe everything at once give the reader no obvious next step, so they scroll, lose interest and never make contact.
Forms quietly fail
Enquiry forms that submit into nowhere, or land in spam, cost real business — and the problem often goes unnoticed for months.
Nobody can maintain it
Tangled markup and mystery plugins make small changes expensive, so the site is left to age instead of being improved.
Search engines can't read it
Missing headings, generic titles and no structured data leave search engines guessing what the page is even about.
What's Included
What a build covers
Scope is agreed per project — this is the ground it usually covers.
- Custom responsive build — designed mobile-first, tested from small phones through to wide desktop screens.
- Semantic, accessible markup — a sensible heading order, labelled form fields, keyboard-usable controls and meaningful alt text.
- Performance work — lean CSS and JavaScript, compressed and correctly sized images, lazy loading, and Core Web Vitals measured before handover.
- Working forms — enquiry and contact forms with client-side validation, spam traps and a delivery route that is tested end to end.
- Integrations — WhatsApp routing, map embeds, analytics, scheduling links and other third-party tools your business already uses.
- Conversion-focused structure — each page built around one clear action, with contact routes that are easy to reach from anywhere.
- SEO fundamentals — unique titles and descriptions, canonical tags, structured data, a sitemap and robots.txt. Deeper work is covered under SEO services.
- Deployment and handover — the site put live, plus a walkthrough so you understand how to run it.
Process
How a build runs
Same four steps every time, so nothing catches you out.
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Step 01
Scope the project
Before anything is designed
We agree what pages exist, what each one is for, and what counts as done. You get the scope, the timeline and the cost in writing first.
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Step 02
Structure, then design
Layout before decoration
Page structure and the journey between pages come first. The visual design is then built on top of that skeleton rather than the other way round.
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Step 03
Build
Hand-coded, reviewed as it goes
Markup, styling and behaviour written by hand, with a working link you can open and check at any point during the build.
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Step 04
Test, launch, hand over
Checked before it goes live
Responsive checks across screen sizes, forms submitted end to end, performance measured, then deployment and a walkthrough of how to run it.
Who It's For
A good fit if you're…
- A business replacing a template site
- Launching a new brand
- A travel or tour operator
- A service business taking enquiries
- Running a slow site that needs rebuilding
- An agency needing a front-end developer
Related Work
Hand-coded builds
Two live sites built without a CSS framework.
WanderLux Travel
A single-page travel agency site with a filterable package catalogue, a booking form with a live price summary and a trip budget calculator.
- HTML5
- CSS3
- JavaScript
TM Travels & Tours
A visa consultancy and travel site covering visa types, Umrah packages, tours, air ticketing and overseas recruitment, with a visa process walkthrough and FAQ.
- HTML5
- CSS3
- Lucide Icons
See the rest
Six live sites in total, each with the technologies actually used listed against it.
View full portfolioFAQ
Common questions
Do you use a template or build from scratch?
Websites are hand-coded from scratch in HTML, CSS and JavaScript, so the layout matches your brand rather than a theme everyone else is using. Where a content management system genuinely suits the project, WordPress development is offered separately.
Will the website work on mobile?
Yes. Every build starts mobile-first and is tested from small phone widths up to wide desktop screens before handover.
Can you connect forms, maps or other third-party tools?
Yes. Contact and enquiry forms with validation, WhatsApp routing, map embeds, analytics and booking or scheduling links can all be wired in and tested.
Do I need to buy hosting separately?
Static sites can be deployed to platforms such as Netlify, and deployment is handled as part of the build. If you already have hosting or a preferred provider, the site can be deployed there instead.
What do you need from me to start?
A clear idea of what the site should do, any brand assets such as a logo or colours, and your content — text and images — or a decision on who is writing it.
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Tell me what you're building
Describe the project and you'll get a written scope, timeline and quote before any work starts.